Her first collection, as part of Les Sublimes partnership, is called Made in France. It is a homage to the town that taught her many of the things she knows about fashion.
Nevertheless, Alexis Assoignon is a pure Vancouverite. Not only was she raised in the city, she also shares the same progressive, sustainable values of many of Vancouver's residents.
That's why after taking a life-changing trip to Nepal with her business partner Kachen Hong, the former fashion Account Executive decided she wanted to launch her own eco-friendly line of clothing.
She took Hong by the hand and, together, they created Les Sublimes and its first assemblage of dresses, tank tops, tees and tote bags. They use eco-friendly fabrics that come from organic natural resources that have been sustainably harvested using technology that reduces water consumption, recovers waste & preserves neighbouring ecosystems.
"Integrity shouldn’t be a tradeoff," Alexis says. "People are becoming increasingly aware of the dark side of the traditional clothing industry, especially within fast fashion. They see the effects on the environment, on the workers - and they don’t want to be part of it."
With their ethical materials, Les Sublimes offers wardrobe essentials that don't change with the season and that are inspired by Parisian favourites. Tank tops, little black dresses, long-sleeve tees in black, grey and pastel colours are among their most popular items.
By engaging directly with supporters online and using creative manufacturing channels, the e-tailer is also able to make their sustainable products available to a large audience, at a more affordable price.
On top of this, for every purchase they get on their online store, Alexis and Kachen donate the equivalent to one month of education for a young girl in need.
