For a second year in a row, Squamish is set to be the host to some of the biggest names in digital marketing. Internationally renowned companies like Google,Twittter, eBay, Disney Parks Canada and Etsy are bringing in some of their top talent to converge on the Canadian Internet Marketing Conference (CIMC) on April 14 and 15.
While really only in its sophomore year, founders Christian Thomson of Marwick Internet Marketing and Darian Kovacs of Jelly Marketing quickly discovered the industry was hungry for a conference of this nature and responded with enthusiasm.
“We came up with the concept of CIMC for purely self-serving interest,” said Thomson, co-organizer of CIMC. “We sat down and said, ‘if we could get a group of people in a room together, who would we really want to learn and share with?’
We were amazed that for our first year we could secure incredible speakers from companies like Google, Future Shop and Vega. We felt like we weren’t alone in the industry, and people were very excited to share and learn with their colleagues.
That enthusiasm has carried over this year, with even more amazing speakers and an attendance that will be twice as large as the year before.”
Featured speakers from this year’s line up represent a list of international brands and include Fab Dolan, head of marketing of Google Canada; Angela Saclamacis, public relations and broadcast programming for Disney Parks Canada; Andrea Stairs, managing director of eBay Canada; Jennifer Knox, PR and communications manager for Etsy Canada; and Mikey Scott, global marketing director of Herschel Supply Co.
The conference will cover topics such as The Future of Retail Marketing, Reaching the Chinese Market, The Future of Digital Marketing, and The Future of AdWords and Google Search Marketing.
“We really wanted to cover a broad spectrum of topics in the marketing world, so people have an opportunity to explore new possibilities with their businesses and meet with professionals outside of their general circles,” said Darian Kovacs. “Digital marketing is such a fluid industry, to get the inside knowledge from companies like Google and Twitter about how they are preparing for the future is invaluable.”
It was also a focus for the organizers to ensure they could find a venue in Squamish that supported the growth of the organization. “One of the best pieces of feedback we received last year was how much participants enjoyed coming out to Squamish for the event,” said Thomson.
“We see events of this nature typically happen in hubs like Vancouver or Toronto, but we have such a beautiful setting in Squamish, and a growing professional industry, that it feels like the natural host for CIMC.”
Nearly sold out, the conference runs over the course of two days, April 14-15, at the West Coast Railway Heritage Park in Squamish. Full conference tickets cost $799, while single day passes are $399. The full program and line up of speakers can be found here.